Super rationalization is our focus in the last three weeks of the Future of Fish project. The team is focused on pulling together facts, figures and data to support our solution concepts. In which they will tell the story of why these ideas realistically can make the impact we believe they will. Over a year's work comes down to these last three weeks in how we craft this final storytelling piece. Well, it is more like a package of storytelling pieces. We're hoping to explain our solutions on the Future of Fish web site in the coming weeks.

Sara's group is fantastically busy and deep in development of a couple new projects. They received samples back for a Christmas mailer and have sent out a new file to be sampled. The new file was made out of two months of paper cutting work, then six weeks to trace it into Illustrator. The 20 x 20 inch metal sample is going to be for a new limited run product, which is threatening to be quite an amazing thing of beauty.

We're also exploring the right kind of packaging for the letter-pressed coasters. Seems foolish to drop them into plastic when we're trying to use less of that where possible. It may end up that we have to design and make the perfect disposable container for them before we can sell them. We've not even begun to think about how to package the Central pads yet. Along the lines of new products to sell, we've finally agreed on the first three T-shirts to make. The squiggle being one kind and digitized paper-cutting on another.

Weighshift have been patiently working with us over the last few months to design a new web presence for us. We're really excited about our new identity online and how Naz and his team have helped craft the way we look and feel in a web site. We get to show the Strohls' new logo for us too.

We've got a couple new small projects to keep us busy in the final months of this year, including an exhibition and seeing if we can make the book project happen that we've been wanting to do.

So week 89 is from roughly the first time both Sara + I began working together for the Central Office of Design. Though we technically started the practice many years before likely back in 2003/4. The last 89 weeks have gone by in a blink and inspired by BERG's updates, I thought it would be interesting for us to share what our company is up to.